If you are embarking on the mission to harness the powers of World Wide Web for promoting your business online, then you need to consider two important things pertaining to SEO and design. The first thing is to build up your company or business’s website and the second thing is to promote this website on the internet and the World Wide Web.
The website should be attractive and eye-catching and should have meaningful content or user friendly services so that the attention of the visitors is completely engaged. Once such a website is ready, you will need to have traffic of potential customers coming to your site which will actually buy your products or hire your services.
The first part of the project can be achieved by hiring one of the well established, experienced and professional website design services while for the second part of the mission, you will need to recruit some good search engine optimization (SEO) services.
This is something very similar to the real life situation. If your website is like your company office or business storefront then search engine optimization services are like placing the ad of your company or business in the yellow pages. The more strategically you are placed in the business listings, the more likely you are to get customers.
The same rules apply when it comes to internet. People looking for a particular product or service use different search engines to find the same. As soon as they input their query in the search field, the search engine gives a list of links that match with their request. These links may be in thousands or millions and run into many pages but the research shows that more than 60% of users select one of the links on the very first page. Thus you need your website to rank higher and appear on the very first page of customer’s search.
One way of achieving this purpose is to use Google AdWords and AdSense features which work on the pay per click system. Although these systems can get you immediate traffic but here you end up paying for the each user that visits your site. SEO or Search engine optimization is another option which you must choose if you are working with a long term perspective.
SEO is a powerful web marketing tool which can help your website achieve higher ranking on the search engines in response to a search request. The way the search engines perform their function of website ranking is different from each other but they are more or less based on the same principles with the dissimilarity being in the preference given to different criteria. The various processes involved in evaluating websites by the search engines are mainly text driven and based on the use of effective keywords and proper backlinks. With organic search engine optimization, the SEO manager ensures that your website has powerful text placed in an intelligent manner which can effectively manipulate different search engine processes to increase your website ranking.