July Micro-Articles

3 TYPES OF TECHNOLOGY EVERY BUSINESS NEEDS

Over the past 20 years, technology has developed rapidly and advanced to levels that previously only existed within the confines of our imaginations.

Whether you’re an entrepreneur starting a new business or a seasoned business owner, there are many pieces of technology you can incorporate into your business to produce better results.

Digital marketing tools have seen some of the biggest advancements over the past decade.
To stay ahead of the competition, you need to have an informative and useful social media presence that coincides with your website and other digital campaigns.

You also need to invest in cloud technology since it will allow your company to revolutionize how you share information.

If your business deals with customers, it can be incredibly beneficial to find customer relationship management software (CRM) that works for you.
Various studies have shown a direct correlation between using CRMs and positive customer retention.

4 WAYS BUSINESSES CAN GO GREEN

There’s been a renewed focus on how businesses interact with the environment.
There are many consumers who prefer to do business with companies that are more eco-friendly.

While it’s great for attracting new clientele, putting your business on the path to a greener and cleaner future is the best way to stay environmentally conscious.

Don’t know where to start? Try out these four easy methods for a greener workplace.

1. • Avoid using paper, and go digital where you can.
2. • Allow your employees to work remotely whenever possible to help eliminate carbon emissions.
3. • Analyze your company’s current consumption and waste management practices and make adjustments where needed.
4. • Partner with environmentally conscious vendors and partners so all of your processes will be as green as possible.

BE CAUTIOUS OF THESE 3 CYBERTHREATS

If you own or operate a small business, you’re probably aware of some of the different methods that cybercriminals will use to try to steal sensitive information from your business, but there are some new threats making headlines.

A recent report from CyberCatch saw the cyber security platform provider review 20,000 randomly selected small businesses in the U.S. for vulnerabilities that can be exploited by cybercriminals.

It found that “spoofing,” “clickjacking” and “sniffing” are new methods they are exploiting, but what do these terms actually mean?

1. • Spoofing happens when a cybercriminal uses a fake IP address to pretend to be someone who has access to the company’s private system.
2. • Clickjacking occurs when a user clicks on something on their computer that appears harmless but is actually malicious.
3. • Sniffing takes place when hackers intercept a network’s traffic to access unencrypted data.

It’s important to stay up-to-date on all the new methods used by cybercriminals in order to keep your business protected.
If you are not sure where to start with protecting your business against cybercriminals, take a look at our comprehensive stack of cyber security solutions.