December's Business Micro-Articles

This is a collection of brief and useful strategies and tips for increasing your business productivity and revenue. 


As work situations have gone remote, e-mail has become even more vital for communication. So make sure your e-mail habits are good.

  • Rethink Your Subject Line. Tell the recipient as much as possible in as few words as manageable and make sure to let the recipient know if any action is needed on their part.
  • Establish Addressing Rules. It’s annoying to be copied on an endless series of e-mail replies. Establish team rules about who needs to pay attention to which e-mails by properly utilizing the “To” and “CC” fields.
  • Use Caution When BCC-ing. Blind copying people on e-mails comes across as sneaky. Refrain from it as much as possible. Only use it for bulk e-mails or when you want to politely drop someone from a chain they no longer need.
  • Don’t Draw Things Out. If you can’t resolve something in three e-mails or less, it’s time to pick up the phone. Sometimes e-mail just doesn’t work.


If you want to make more sales, you have to motivate your team to do so. Here are some ways to incentivize great work.

  • Raffle Prizes. Each salesperson receives raffle tickets for every sale or other objective they reach, and at the end of the month, you can hold a raffle for prizes.
  • Sales Madness. As you do with March Madness, set up a bracket for your sales staff. Whoever has the most sales at the end of a set window moves onto the next round, working their way toward a prize.
  • Conversion Contest. This is a great way to give everyone the same opportunity to win, no matter their sales history. Distribute new leads evenly and reward the person who converts the most sales.
  • Slump-Buster Contest. When business is slow, challenge your team to contact old or existing customers to sell repeat or upgraded products.


There’s more than one way to successfully generate revenue, and now is the time to get started exploring options.

  • Evaluate The Market And Cut Costs. Recognizing how customer needs are shifting is especially useful during economic distress. Cutting costs is equally important because choosing which revenue stream to monetize should intersect with the services you provide.
  • Stay True To Yourself As Much As Possible. Don’t stray too far from your core business — focus on what you do well and how you add value to your customers’ lives. There’s such a thing as over-diversifying.
  • Invest In Digital Updates And A Diverse Team. Technology can help companies shift models to meet customer needs and generate revenue. Coupling that with a diverse workforce full of different perspectives can lead to winning ideas. Business Insider, Sept. 24, 2020
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