December Micro-Articles

TESLA TOOK THIS LESSON FROM FORD’S 112-YEAR-OLD PLAYBOOK

Ford has been a dominant first in the auto industry since the very beginning.
Henry Ford once said, “Any customer can have a car painted any color that he wants, so long as it is black.”
It now looks like Tesla is following Ford’s direction.

While other auto companies are focusing on providing more options to their customers, Tesla has scaled back.
Tesla offers a third of the color and model choices when compared to its competitors, but their stock value is much higher than most.
Tesla has improved their stock value by doing what it does best instead of attempting to appease every customer.

This same thought process can be applied to business.
Businesses that try to do everything to win all customers instead of focusing on their true base usually lose out to the competition.

The most successful companies limit their options and make the choice for the consumer easy.

YOU’RE NOT GETTING THE MOST OUT OF YOUR CRM IF YOU’RE NOT USING THIS TOOL

Businesses use CRMs to provide better service to their customers by organizing and automating certain aspects of the business.
There’s a vital tool in many of the major CRMs that is unutilized in many businesses.
The ticket/case function can be used to address and keep a record of issues reported by clients.

When this function is used in CRMs, it can ensure that the problem is sent to the right person who is capable of addressing the issue.
It can catch these problems early and will inform other users of this error so it can be fixed quickly.
This helps meet the customers’ needs while seeing if there are hidden faults lying beneath the surface of the product or service.
A knowledge base can even be created to keep a record of all these problems so that customer service representatives can provide fast service to resolve any consumer issues.

Regardless of the size of your business, the ticket/case tool is a valuable resource.

HOW TO ATTRACT CLIENTS WITH A CONNECTED CULTURE

When it comes to creating a successful business, hiring a dedicated and engaged team makes all the difference.
If you have unhappy employees, chances are that you also have unhappy customers.

Building an engaged team starts with setting core values for the company.
If all employees believe in the company’s core values, they will have a better work experience.

Once you have a team in place that believes in the values, work on creating positive connections.
Positive connections help make the workplace enjoyable.

Consumers are more likely to buy based on emotion, and a happier employee will create a better encounter for the customer.
Creating a culture that everyone buys into goes a long way toward growing your business.

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