December 2022 IT and Business Micro-Articles


Attracting Customers In A Crowded Market

Every industry is full of businesses trying to persuade and attract the same group of customers to shop with them, so you can’t just do the same thing as your competitors and expect your business to survive.

If you’re looking to start a new business or if your current business needs a refresh, there are things you can do to give your business a leg up on the competition.

Stand Out From The Crowd

You don’t necessarily need to revolutionize your industry to see success. You just need to stand out more than your competitors.
Think for a moment, what do your customers actually want and need in your industry? How can you provide more or something different than your competitors?

When you find the answers to these questions, you’ll be well on your way to creating a profitable business.

Personalize The Experience

When you own or operate a business, you want your customers to shop with you for life.
That means you need to come up with some ideas to encourage loyalty.
Sure, you could start a loyalty program, but how can you be sure your rewards are better than your competitors?
Instead, make each customer interaction about the customer.

Personalize their experience so they feel valued at your business.

Put The Focus Back On Your Work

We live in a world full of distractions.
Every one of us has a smart phone capable of keeping in contact with anyone at any time, searching the Internet for endless information and scrolling through social media for hours on end.

These distractions can quickly take away from our productivity, but it’s not always easy to put our phones down.

Here are two ways to reclaim your focus so you can get back to work.

Turn Off Your Distractions

Find out what’s most commonly distracting you and find a way to block it out.
If you’re distracted by your phone, turn on Do Not Disturb mode or turn your phone off.

If you struggle with talking to co-workers, close your office door.

Log out of your social media accounts so they’re not as easy to access.

Break Up Your Schedule

It’s essential to take breaks during your work to stay focused and refreshed.
This is when you should be looking at the things distracting you.

Make sure you have breaks throughout the day and set a reminder so you take them.

If you actually take breaks, you’ll be less likely to reach for your distractions while working.

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